The myth of ‘the fold’.
‘The fold’ is an imaginary line on a website, beyond which the user has to scroll to see more content.
This term more than likely originated from the broadsheet newspaper which must be read folded due to it’s size. Editors traditionally put the most important items above the fold, cascading down to the less important ones. This trend has carried on from the press to the computer screen, and to a degree still exists today.
It’s amazing how many web designers still believe that the internet user of today hasn’t figured out what a scrollbar is for. In the early days, when the web was still new, some viewers actually believed that the page was broken if the text and images disappeared into nothing below the foot of the browser window. It was positively discouraged to have any kind of scrolling at all, and some of these old fashioned attitudes remain today, quite unnecessarily.
For a start, where actually is this fold? It depends to a great extent on the display that the user is viewing the page on. A monitor with an output of 800×600 pixels will have a fold much higher up the page than a widescreen of 1980×1200. Likewise, a viewer on a netbook with a resolution of 1024×768 pixels will see the fold in a different place to someone on a mobile phone. Research suggests that at best if we decide to design based on a fold we will get it right for at most 10% of our target audience, so how do we deal with all these instances if ‘the fold’ is real?
The simple answer is that we don’t let it worry us too much at all! We design so that there is compelling content at the top of the screen and then just get on with building clean, simple web pages. There are techniques which can help, such as cutting off text and images so users know there is more to follow, but users on large monitors often view their browsers tiled at a size of their choosing, so you just can’t get it right.
I guess what I am saying is that it’s good to have a page that scrolls. People are used to scrolling. They scroll when looking for contacts on their mobile phone, or when viewing the channel guide on their Sky box. It’s second nature now that the web is such an integral part of peoples lives. We shouldn’t try to cram pixels into the top portion of the screen, we should allow our designs room to breathe and make them a pleasure to view.
If your content is interesting enough, people will scroll and read it.

When I set up my broadband account I carefully researched the options and decided to go with either Nildram or Pipex. They were both owned by the same company so I went for Pipex as they were a little cheaper. I remember thinking “These guys will be fine, anything but Tiscali”. Next thing I hear Tiscali decide to buy Pipex. “Oh well, at least it’s not ‘Talk Talk’” was my first thought, as they had been reviewed recently and came out with shocking results.
Not having children myself I suppose I wasn’t sure what to expect, but I was genuinely suprised at how ‘on the ball’ these kids are when it comes to the web, I.T. and computers in general.
XP is old now and is showing it’s age, but it still works and as long as people are unimpressed with Vista will continue to feature. Personally I quite like Vista, but then our computers had plenty of RAM in them – vital for Vista to perform even reasonably. The problem is that Vista needs at least 3GB of RAM to function properly, and could benefit from much more, but the standard 32 Bit operating system can only handle 3.5GB max. For us this is a non starter – our work means that we need at least 8GB, but a standard office instalation can probably do fine with Vista on 3GB.
Linux is both the new kid on the block and the old timer! It’s been around for forty years, but it’s new to lots of people as it has become increasingly reported on in the computing press. It is more complex to set up and administer than Windows, and there are not as many applications available for it, but it’s far more stable, just as productive (most web servers are based on Linux) and some of them are even free. If you want to try it out download a Live CD of Ubuntu – you can run it direct from the disk without changing your computer configuration and see for yourself.
The jewel in the crown for me has to be Apple’s beautiful OSX though. It’s come a long way since it’s introduction in 2002, and is quick, stable, full of features and doesn’t need that much RAM to work well. One of the reasons behind it’s stability is Apples insistence that OSX only runs on Apple computers. This means that they can control the whole hardware and software package leading to a much more tightly integrated and efficient overall package.
“The megapixel myth was started by camera makers and swallowed hook, line and sinker. Camera makers use the number of megapixels a camera has to hoodwink you into thinking it has something to do with camera quality. They use it because even a tiny linear resolution increase results in a huge total pixel increase, since the total pixel count varies as the total area of the image, which varies as the square of the linear resolution. In other words, an almost invisible 40% increase in the number of pixels in any one direction results in a doubling of the total number of pixels in the image. Therefore camera makers can always brag about how much better this week’s camera is, with even negligible improvements.
So say respected industry magazine ‘.net’. Microsoft released IE6 nearly eight years ago, which in I.T. terms is an eternity! It’s non standards compliant, not as secure as modern browsers and not as well featured. Putting it simply, the web looks different through IE6, much like it did eight years ago in fact.
Erm, what? To anyone not familiar with the numerous anti spam solutions available to protect email forms this may appear as understandable as Shakespeare does to me. Briefly, a ‘captcha’ system involves a user typing in the distorted letters and numbers displayed before a form can be processed. The anti-spam question asks a simple question (usually basic maths) to which you enter the correct answer and off you go. These methods are supposed to be a way of ensuring that it is in fact a human that is filling in the form and not one of these nasty automated junk mail spam bot thingamybobs.