This one is a brand new project and just went live this month.

The most important thing for us was to introduce some consistency. We wanted to introduce a colour scheme that could be used across the board in many different types of media. We also wanted to make sure that we had alternative versions of logos so that the branding was just as attractive in black and white newsprint as glossy full colour.

We went for a script-like font, but we chose this carefully. We wanted something that would not betray the pubs traditional roots but would still reflect the establishment in a modern, more contemporary way. We wanted 'rustic country pub' and not 'trendy wine bar'!

We've also put together a website for them. We realised that publicans and hoteliers often have very little time to spend in front of a computer updating a website, so we've made this one as low maintenance as possible. You can visit the site by clicking the image on the right, or going to http://www.lionlamb.co.uk.

Should they find the time they can update any part of the site they like via the content management system, but really all they need to worry about is spending ten minutes each week keeping an eye on the 'Events' page and making sure it's up to date.

And the last piece of the jigsaw - photography of course! Follow the link below to see what we produced.