You’ve got a Facebook business page, and you’ve managed to collect a few ‘likes’ too, so when you post an update it will appear on all your ‘likers’ Facebook newsfeeds, right? Unfortunately not.
Search Engine Optimisation is something that you can probably take on yourself, so if you want to have a crack at it here’s our ‘get started’ guide.
Search facilities appear quite often on websites of all kinds. Some people use them to help customers find a product to buy on their eCommerce store, others use it to help drill down to relevant blog posts or articles in their news section, but there’s another good reason for everyone to have a search facility. In a word – ANALYTICS.
If you send email newsletters out from time to time (if you don’t then why not!) you’ll almost always encounter people who decide to unsubscribe and no longer want to read your content.
We’ve seen this many times on the classic ‘Columbo’ series starring Peter Falk, where the homicide detective turns to leave the scene, but before he does comes out with one last line, which usually ends up being a defining moment in the case.
Most people browse the web without even thinking about it. They open their browser, perhaps do a search, maybe visit a bookmarked page, and off they go.
When it comes to selling online, whether this be via your website, email newsletter or social media, you’ll probably find that offering less choice gives you a better conversion.
If you’re using Facebook to promote your business, then you should be using Facebook Insights to measure and evaluate performance. Here’s our top three useful features to help you do this.
Social media is an important part of your business, so it makes sense to think carefully about when the best time is to post on it. Here’s an infographic from surepayroll.com showing when to post, and when not to!
If you’re on the ball with your web statistics you’ve probably noticed that mobile and tablet users now surpass those on desktops. It’s more important than ever to have a website that’s accessible on these devices – you need something ‘responsive’.
What does your web marketing plan consist of? Email newsletters? Social networking? Search engine optimisation? Writing blogs? Ideally it should consist of a bit of all these, but the most important part is that you have a plan in the first place.
We all know how vital Google Analytics is in your day to day marketing, but sometimes it’s easy to lose track a little bit. That’s where annotations come in.
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