WordPress Security

WordPress Security

We hear this one quite often. Because WordPress is open source (and so popular) it’s inherently insecure, as every hacker on the planet is going to tear it apart looking for vulnerabilities. In our opinion this is an alarmist statement. We’ve been using...
Facebook Page Reach for dummies!

Facebook Page Reach for dummies!

Imagine you posting to your Facebook business page is the same as having letters delivered around your town. Say you have 10,000 people in your town, and you give a load of letters to a couple of spotty teenagers to deliver to each address. You assume that everybody...
Backing up WordPress

Backing up WordPress

Having an up to date backup of important files is so important, yet it’s estimated that around a third of all computer users have never backed up their data, and around a half do so only once per year. Most people consider files like family photographs to be the...
Facebook Penalise Promotional Posts

Facebook Penalise Promotional Posts

If you have a Facebook business page and use it to post information about offers and promotions, then this affects you. From January 2015 Facebook will be implementing a filtering system to reduce the visibility of your organic promotional posts, with the aim of...
It’s not me, it’s you!

It’s not me, it’s you!

It’s the old breakup classic – “It’s not you, it’s me”, but spin it around and apply it to your digital marketing and all of a sudden it becomes a useful phrase to build your whole strategy on. Often businesses attempt to sell too...
Increase your Facebook page reach

Increase your Facebook page reach

You’ve got a Facebook business page, and you’ve managed to collect a few ‘likes’ too, so when you post an update it will appear on all your ‘likers’ Facebook newsfeeds, right? Unfortunately not. Welcome to the world of the...