Heart of Northumberland Tourist Association

Heart of Northumberland Tourist Association

The Heart of Northumberland Tourist Association is a collective of accommodation owners, service providers, attractions and artists in Rothbury and the surrounding area.

The website aims to showcase members, and drive people to use their services and visit the area. The first thing we thought about was the end user, and how we could make the site useful and relevant to them. The best way to do this is to allow the user to quickly tell us what they are looking for, and for the website to take this information and show relevant results.

We did this by building a filter system at the top of the accommodation section. The user simply ticks boxes, and as a result of this filtering they’ll instantly see the results changing on the page. Once they’ve made their choice they can scroll down and see these filtered results on a map, and they can click on them to be taken to a page with more information.

Take a look and try it for yourself!

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