Don’t leave me this way

Don’t leave me this way

Don’t leave me this way, I can’t survive, I can’t stay alive, without you love, oh baby, don’t leave me this way… Or – why people unsubscribe from your email newsletters, and what you can do about it! If you send email newsletters...
There’s just one more thing…

There’s just one more thing…

We’ve seen this many times on the classic ‘Columbo’ series starring Peter Falk, where the homicide detective turns to leave the scene, but before he does comes out with one last line, which usually ends up being a defining moment in the...
Can offering less give you more?

Can offering less give you more?

When it comes to selling online, whether this be via your website, email newsletter or social media, you’ll probably find that offering less choice gives you a better conversion. We read recently of a marketing experiment carried out at Columbia University based...
The Grand Web Marketing Plan

The Grand Web Marketing Plan

What does your web marketing plan consist of? Email newsletters? Social networking? Search engine optimisation? Writing blogs? Ideally it should consist of a bit of all these, but the most important part is that you have a plan in the first place. If you haven’t...
Adding Annotations to Google Analytics

Adding Annotations to Google Analytics

We all know how vital Google Analytics is in your day to day marketing , but sometimes it’s easy to lose track a little bit. That’s where annotations come in. When you log in to your analytics account you’ll typically see a timeline which looks...