Can offering less give you more?

Can offering less give you more?

When it comes to selling online, whether this be via your website, email newsletter or social media, you’ll probably find that offering less choice gives you a better conversion. We read recently of a marketing experiment carried out at Columbia University based...
Social Selling Do’s and Don’ts

Social Selling Do’s and Don’ts

Many people attempt to sell their products on social networking sites like Twitter and Facebook – most get it wrong. If you simply advertise to your followers then their brains actually start to filter out your posts. You need to engage more in two way...